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White Papers & Research for Media and Marketing

Procurement Transparency: A challenge or an opportunity?
B2B procurement is on the verge of a large shift, with outsourcing buyers expecting more and more transparency from their service providers. Here Mtivity explains how cloud-based engines, such as Opportune, can make transparency possible on a whole new level.

How Banks Can Use Social Media Analytics To Drive Business Advantage
Strategic use of social media can dramatically impact not only how banks market their products and services, but also how they conduct risk management, product and service design, business forecasting, competitive analysis and customer education.

Protecting & Growing Sales in a Multi-Channel World
As businesses increasingly implement technology that changes the ways in which they interface with consumers, one issue resonates with them more than any other: