IBM acquires analytics firm
Friday, May 04, 2012
IBM has announced an agreement to acquire analytics software firm Tealeaf Technology. The acquisition is subject to customary closing conditions and regulatory clearance, and is expected to close in the second quarter of 2012.
With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that provide chief marketing officers (CMOs), e-commerce and customer service professionals with real-time and automated insights into online customer buying experiences across online and mobile devices.
“Tealeaf’s patented technology can be deployed into a business’s current environment with no needed modifications so they begin capturing customer data and delivering optimal experiences immediately,” said Rebecca Ward, Chairman and Chief Executive Officer, Tealeaf. “IBM Smarter Commerce is the perfect fit for Tealeaf and further establishes IBM as the leading partner for businesses looking to succeed in today’s fast evolving environment.”