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Capgemini to Create the Digital Big Mac

Wednesday, August 30, 2017

Fast-food chain McDonald’s has chosen Capgemini as its global supplier to support the use of digital technology for its customers. McDonald’s is keen to utilise disruptive technology and place new and innovative solutions, front and centre in its customer approach so as to not lose ground on competitors and make the most of its economies of scale. The agreement will see Capgemini open a support centre for McDonald’s in Chicago, showcasing its applications and offering jobs to local people, which will keep Mr Trump onside by giving the American worker a prominent place in the corporate strategy.

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