Oracle acquires social marketer Involver
Thursday, July 12, 2012
Oracle Corp has acquired social marketing firm Involver, notching the third deal in as many months in a red-hot area for enterprise software makers.
Terms of the deal were not disclosed.
San Francisco-based Involver, founded in 2007, provides tools for developers to create advertising campaigns on social media networks such as Facebook.
“Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers’ needs,” Oracle said in a statement.