Amazon wins mobile management contract with SAP
Thursday, May 03, 2012
German based SAP, the largest producer of enterprise software have tendered a contract to provide mobile marketing to Amazon.
The mobile market software called Afaria will provide customers with an economic way of managing smartphone and tablet devices.
SAP intends to double revenue from mobile products during the year from last year’s $145 million turnover. Yesterday the New York close saw Amazon fall stock fall by 0.1 percent while SAP fell 0.2 percent in Frankfurt.