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Prudential outsources call centre to Vietnam

Friday, March 07, 2008

Financial services group Prudential has signed a two-year agreement with supplier Harvey Nash for the outsourcing of its call centre operations.

Using voice over IP technology, the outsourcer will handle the sales of consumer finance products through a 250-strong workforce based in Ho Chi Minh City and Hanoi in Vietnam.

The contract will also include generation of leads, as well as pre-screening potential customers and providing them with information about Prudential’s products and services.

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